Benrus Dial-O-Rama Chevron
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Benrus Dial-O-Rama Chevron

Here's something really out of the ordinary.

In the never-ending quest to do something different, the industry has always experimented with different ways to display the time. For example, a number of brands like Longines and Zodiac produced watches with "mystery dials", which used discs to give the effect of a floating hand or marker.

While mystery dials still used a traditional layout, other experiments resulted in so-called "Direct Read" models- rather than hands, they used printed discs to display the time, presumably to make them easier to read. They're also often known as "Jump Hour" watches, as the movements had a mechanism to keep the hour disc from creeping along, instead "jumping" to the new hour.

While they existed for a while, they really made a resurgence in the late 50's and early 60's, when they were marketed as digital watches in an era before quartz made that truly feasible.

Among direct read models, perhaps the recognizable model is this, the Benrus Dial-O-Rama. While other later brands used smaller case designs to compensate for the much smaller space needed to display the time, Benrus adorned theirs with flair. One such example is this late 1950's/early 60's variant which they dubbed the Chevron, thanks to its very retro three dimensional (you guessed it) chevron design, with the point resting just below the time display. Inside, the hand-wound FG25 movement is based on an FHF caliber and modified by Benrus for the direct read display.

If you're looking for something truly outside of the box, it's hard to imagine you can do better than this funky Benrus Dial-O-Rama.

Details

Chrome-plated case is approximately 33mm (excluding the crown). Benrus FG25 hand-wound movement. Circa late 1950's.

Overall Condition: Case is in excellent condition with light, even wear from from age and use and no plating wear. Dial and time discs show light discoloration from age. Applied "Chevron" shows light scratches from age. Snap on caseback and unsigned crown.

Includes a 17mm black leather strap.

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