Bulova 666 Chronograph
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Bulova 666 Chronograph

Let’s be straight here - we feel like Bulova doesn’t get enough credit.

Before the quartz era, Bulova had a reputation like no other. Obsessed with precision, Bulova went above and beyond; they built their own observatories to determine universal time and developed the concept of interchangeable parts to watchmaking. They were also responsible for the Accutron, the worlds first electronic movement, the same movement powered that every other device for NASA's Apollo missions outside the wrist-worn Omega Speedmasters.

Even Bulova's advertising was innovative. In 1926, they produced the first radio ad and went on to run the first television commercial in 1941. For decades, America truly ran on Bulova time.

Their spotless reputation extended to tool watches, where they produced tough-as-nails pieces for military and civilians alike, including the legendary A-11 and A-17 pilot’s watches in the 40’s and 50’s, and a line of fun and functional chronographs dive watches in the 60’s and 70’s. These models, including the Snorkel and Oceanographer, combined good looks, rugged movements, and Bulova’s cheeky 666 foot depth rating into one badass package.

Bulova has started to get some attention among collectors, and when you look at this 1971 Deep Sea Chronograph, it’s easy to see why. Sporting a large stainless steel case, a reverse panda dial, and powered by the very same Valjoux 7733 movement used by Heuer, Breitling, and countless others in their sporty chronographs of the era, these models present a tremendous value to the vintage sport watch aficionado. This particular example is in unmolested condition, retaining its sharp edges and delicate finishes all around and a distinctive black and red “coke” pattern bezel that has faded nicely with age.

Perfectly proportioned and with all the looks of the vintage classics, these vintage Bulova chronos are as cool as they are understated.  

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