LeJour Chronograph

LeJour Chronograph

If you've been following us for any period of time, you know we have a strong affection for "no-name, off-brand" timepieces. Because, in the world of vintage watches, name isn't everything. There are a number of really killer watches on the market that add up to more than the sum of their parts, if for no other reason that they were manufactured by the more well known companies and simply re-branded.

We've covered this in-depth with brands such as Clebar, Tradition, and Baylor, all of which sold examples of "Poor Man's Heuers" that have gained popularity over the last few years.

LeJour, a small French distributor, is perhaps best known as a European retailer of Heuer-made chronographs. Working under a private label arrangement starting in the 1980, Heuer manufactured an array of watches, in some cases, such as the Heuer Pasadena and LeJour model 7203, used the exact same cases. (Read more about that, HERE.) But prior to 1980, LeJour operated as the U.S. distributor for another well-known/no-name brand, Yema.

All of this is to say that LeJour made some seriously cool watches that can be had for not a lot of money. Case in point is this early 1970's chronograph. The looks are there- a distinctive speckled reverse-panda dial with flashes of red, which has gained an awesome patina over time, especially across the luminescent elements. Inside the handsome stainless steel case with long, gracefully curved lugs beats the ever-dependable Valjoux 7733 handwound chronograph movement.

All that's missing is a big name on the dial and the price tag to go along with it.


Stainless steel case is approximately 36mm (excluding the crown). Valjoux 7733 Manually Winding Chronograph Movement. Early 1970s.

Overall condition: Case is in very good condition overall, showing signs of light wear from age and use, particularly on the lugs and the case back. Matte black dial is in good condition over all, featuring even patination on the luminescent hour markers, and showing some scratches, particularly on the chronograph register at 9 o'clock. Unsigned crown; case back shows some light scratches in keeping with its age and use.

Includes one 18mm Speyside analog/shift leather strap and two 18mm nylon straps by Crown & Buckle.

SKU: TT01015

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