Tradition Panda Chronograph

Tradition Panda Chronograph

In the 1960s and 70s, sporty chronographs were all the rage, and there's no doubt Heuer was the brand to beat. In addition to their "named" lines like the Autavia and Carrera, Heuer also manufactured more affordable pieces that they dubbed the "Economy" models. While they often contained the same movements, dials, and handsets as their big brothers, these models had simpler cases that were less expensive to produce, lacked the fancy name on the dial, and were known only by their reference numbers.

These Economy models were also often sold under other brands, giving rise to what have been dubbed the "Poor Man's Heuers." Thanks to their exceptional components and resemblance to the exponentially more expensive Heuers, these "Poor Man's Heuers" present an exceptional value to the vintage chronograph enthusiast.

While often associated with brand names like Zodiac and Clebar, these Poor Man's Heuers were also private labeled by large retailers like Zales and Sears & Roebuck.

This particular example is branded Tradition- the in-house brand chosen by Sears & Roebuck- and dates to the mid/late 1960's. Unlike many other Poor Man's Heuers, which used budget chrome plated cases, this example features a 36mm case in full stainless steel. The dial is the desirable "Panda" configuration, with a white dial and black subdials at 3:00 and 9:00. The icing on the cake of this superb example is the box and JB-Champion signed baby alligator strap, both believed to be original to this watch.

All in all, this is a highly desirable example of a collector favorite, and in exceptional condition to boot! Get it while you can.


Stainless steel case is approximately 36mm (excluding the crown). Valjoux 7730 hand-wound chronograph movement. Circa mid 1960's.

Overall Condition: Steel case is in superb condition with only the faintest wear from from age and use and crisp finishes. Panda pattern dial is in equally excellent condition with beautifully patinated luminescent elements across the dial and hands. Screw-down caseback shows a few light tool marks. Unsigned crown.

Includes Tradition Box

Includes one 18mm JB Champion baby alligator strap two 18mm nylon straps by Crown & Buckle.

SKU: TT01083.

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